Mobile App value and experience is undeniable, start here
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A B2B mobile app for your customers

The mobile app hype has landed in the enterprise

Got a lingering idea that mobile is a phenomena poised only for consumers? Get over it.

Your B2B prospects, partners and customers are those consumers

When they tap, touch or swipe the screen of your business app, they expect the same kind of sleek, intuitive, feature-rich experience they enjoy every day.
More than 60% of adults in the U.S. population own a smartphone and nearly half own a tablet.
That means what? Mobile devices are becoming the first screen of choice for many executives to check email, browse the web, conduct research and communicate. So, you best meet them where they are.

And check out this surprising fact

“Nearly 50% of all B2B buyers are millennials, up from 27% compared to two years ago. This new generation of decision makers demands convenience, collaboration and customization.”
Gartner

Design Considerations

Present consistency across smart phone, tablet, and laptop

When switching screens while using the same app, uniformity is critical. Content must adjust to scale, but familiarity should be maintained. Emphasizing the brand in similar ways across screens is also an imperative. Think screen agnostic.

Millennials use on average at least three screens daily.

Keep it simple

Humans want tools that are simplified, allowing them to get tasks done more quickly. Mobile app interfaces must be highly-intuitive. If users can’t decode the buttons within an instant, the app will be less successful.

Take advantage of established design patterns, Because they work

One strong design pattern of‑the‑moment integrates large diffused/blurry background images. This configuration ups the appeal of the design and pushes the visual content to the front, making it easily readable and more effective. No need to change what works.

Quick and responsive user interface

Users are going to use apps as tools to get their job done. The design needs to reflect this reality. Long downloads, laggy screen updates, and glitchy interfaces won’t get the job done. Apps need to be quick, responsive, and direct. And many times for businesses – need to work offline or in low-connectivity zones. These all need to be taken in account during design.
“People who work on the user interface side need to have empathy as a key characteristic. But if you’re writing device drivers, you don’t need to understand humans so well.”
Andy Hertzfeld
American Computer Scientist and Inventor
Member of the original Apple Macintosh development team

What customers want

Creating a B2B App Strategy

Ensure your apps are aligned with key business drivers
Carefully define external demands, prioritize them and construct apps that meet or exceed the needs
Create apps designed to yield anticipated ROI
Create a strategy for each set of users
What are the specific value props to them and to your business?
Prospective Clients
Customer segments
Trading Partners
Determine how your teams will address critical technology considerations
Buy vs Build
Will you purchase apps off the shelf? Or would custom development be more appropriate for your objectives?
Integrations
Which legacy systems need to connect and provide data to the mobile app set?
30-40% of organizations deploying more than five mobile applications in 2015 will realize substantial business agility benefits by establishing an API tier in their enterprise IT architecture.
Cloud, on-premises or hybrid
Will your cloud be public, private or incorporate elements of both?
Total Cost of Ownership
What’s the documented threshold when it comes to TCO?
Application Architecture
Native Apps
Designed and built for mobile operating systems (iOS, Android, Windows 10) and customers install via app store download
Hybrid Apps
Rely on web technologies but run locally on the device to take advantage of phone features
Mobile Web Apps
Designed and built for mobile web browsers and are compatible with all smartphones and tablets
Responsive Web Design
Adapts a website design to various device screen sizes by use of a special code called CSS Media Queries

And if it’s not clear, the top reasons to develop a B2B customer app are:

Increased revenue generating opportunities
Enhanced customer relationships and improved retention
Streamlined customer service processes and outcomes
Expanded partner effectiveness and loyalty
Savings around time and money
When prospects, customers, and partners love your mobile apps, you gain improved business agility and enhanced revenue.

Make your move now

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Ways of Growing Revenue and Improving Customer Experience